iCook became the biggest recipe-sharing online platform in Taiwan. We started to consider, how can we helped more people to cook easier, better even if the basics of cooking for beginners. After iCook announced Market, Blog and we tried to build diverse series such as grilling, baking and processed ingredients video since 2013.
As a member of the iCook, we were always ready for new challenges for helping people live healthier, cook better and solving problems for home cookers and inspiring them to get back to the kitchen.
Creating the demo to tvOS would be time-consuming and ultimately yield little reward. iCook users are already able to fill their virtual basket on the laptop, mobile as well. So the mobile team set about brainstorming other valuable apps that would translate well to TV based on life experiences.
Here was the idea of the iCook tvOS app surfaced. For now, iCook TV Channel only available on website and Facebook which provided hundreds of helpful videos for every occasion. It seemed like a great focus on tvOS.
However, worked within a tight timeframe of one to three months, in which we had to create an app from scratch. This meant being pragmatic and realistic for what is achievable.
The TV channel read reviews of Google Analytics
After we defined the IA and paper sketch with features. There are 4 categories of TV Channel based on the web we clarified and a history feature doesn't exist on tv.icook.tw. Here is the live demo I'd like share with you.
However, allowing a user to learning cook by watching video on the sofa at home, or even in their kitchen with their smart speaker is a different experience from a mobile phone. Whereas with a TV there is the additional in-between step of a remote.
Here are few UX ideas I'd love to integrate into the app. A Parallax Scrolling interaction hint when a user swipes the end of screen top. Also, the other UX feature is a smooth background effect which is a video select hint would help a user what video they have selected by using the Remote. I believe this small UX details would help users well.
After launching the app for a month. Over 1,000 download at first week after we release the app. The top 10 free app of tvOS all the time. It is first Open Source project at iCook.
Until now, iCook tvOS has been a roaring success and continues to maintain its position in the top 10 tvOS food and drink apps all the time in Taiwan.