Information

Disciplines | Art Director, Branding, Illustration 

Designer | Jia Jhen Li

Company | Ever Fountain

Overview

Ever Fountain emerged as a pioneering venture dedicated to exceptional coffee beans, heralding a fresh chapter in the world of premium coffee. Our mission was to amplify awareness and appreciation for specialty coffee throughout Taiwan.

As the art director at Ever Fountain, I meticulously crafted a brand identity that encapsulated three fundamental pillars: Quality, Cleanliness, and Lifestyle. Through a strategic fusion of design elements, I developed a corporate palette that granted me the freedom to artistically blend and harmonize. This creative endeavour ingeniously merged the art of pour-over coffee with the profound essence of speciality coffee, evoking a sense of refined elegance.

Sticker Design of Drip Bag

The drip bag coffee was a new product line that Ever Fountain would be liked to expand. There were a few ideas I worked here. Some universal pattern like the rubbings and kraft paper is stylistic and communicative value in the concept. Kept all the graphic design concise nature of their implementation and branding.

Badge Sticker Design

Nowadays, Even Fountain as a small-batch coffee roaster and retailer, there are three selected coffee beans. 

I created the visual badge based on coffee bean region, each coffee bean tastes different from a single country exemplifies the best qualities of its region and flavours unique to the exact place it's grown. These three badge designs are utilised simple illustration with a strong contrast and around reduction and a clarity of expression.